However, this doesn’t mean you should target celebrities – influencers come in all shapes, sizes and types. See which influencer fits with your brand message – find those perfect individuals that are aligned with your content, output and products. What you want to look for is their audience, whether their fame is genuine, and whether they themselves interact with their Instagram followers. If they do, their followers will be eager to see what they’re wearing, eating, doing. If you can integrate your product into this landscape, you’ll be happy to see your engagement rise quite quickly on your page as a result of this partnership.