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UX / UI

Humanizing digital media one brand at a time

UX / UI

What good is great content or an amazing feature if a user can’t find it on your website? You need users to navigate your website with ease and find the key information that is designed to convert them into a customer.

This is done with User Experience (UX) and User Interface (UI), both of which map out every inch of your website from the starting gate (homepage) to the finish line (contact us or checkout). They should maximize usability and help visitors understand the value you offer. The last thing you want is to put effort into driving traffic only to have them bounce from your homepage because they’re lost and confused. UX and UI help you yield a return on your online marketing investment and they impact your bottom line by connecting customers and potential customers to y our services and products.

You know who also likes UX and UI? Google, Bing and Yahoo, that’s who. Every search engine wants to send their users to websites that are thoughtful and organized. Make sure that as part of your SEO strategy, your website has a top-notch interface that is clear and navigable. To do so, you need a dedicated team to draft a user-centric experience and interface that will take your online presence to the next level…or the next ten levels.

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Elements of UX and UI

Think of it this way: UX is the engine that dictates the car’s performance. Interface is the colour and design details that draw people toward it, making it stand out on a crowded lot. Simply put, experience focuses on how a visitor interacts with elements (content, banners, icons, etc.) whereas Interface is the look and layout of a website. Wouldn’t you agree that the best cars are both functional and visually appealing?

Every website and landing page requires thoughtful planning and an understanding of the principles that guide web development and design. The goal is to craft and execute UX and UI that is appealing, logical and will make search engines happy to index and rank your website.

It’s about more than just rearranging icons. It’s about creating a hierarchy of pages and content that tell your story and make your website digestible.

Here are just a few of the basic principles of UX that we incorporate into all our web design and development:

  • Meeting the needs of users
  • Organized in a clear hierarchy
  • Considers context (are they using a mobile device?)
  • Avoids clutter
  • Simple with respect to content and design
  • Carefully chosen fonts and images

Featured In

There’s a lot to know and you need a steady hand at the wheel so that your website doesn’t veer off course. Our designers and developers are some of the best in the industry. As an agency, we invest not only in talent but also in making sure we are on the cutting-edge of best practices.

The digital world is in a constant state of flux and you can’t be stagnant unless you are okay with the prospect of your business being left behind.

Frequently Asked Questions

Here are five of the more common questions we encounter about UX and UI.

Why is UX vital for business?

User experience can influence revenue because people are impatient…and when they’re navigating a website they are even more impatient. UX lets you reduce the efforts that users need to become your customers.

Is there a set standard for UX and UI?

Nope. There isn’t one model to apply to every single web property. You need an agency that doesn’t take a cookie cutter approach. It’s about learning who your customers are and what turns the gears of your business.

Do Landing Pages need UX and UI?

Absolutely. Any page where traffic arrives and you want to accomplish something should be built with an intelligent experience and interface.

What is User-Centric Design?

It’s exactly what it sounds like. Design that puts the needs of the user first with exceptional UX and UI can work wonders for your metrics.

Can UX and UI fix bugs on my websites?

Not exactly but when these two elements are properly executed, it is a preventative measure against potential bugs and errors. Much of this process is about anticipating issues.

Ready to Tune Up Your Website?

If UX or UI is new to you than your website might be missing out on some big opportunities. We are web experts who understand how to design and develop websites that are ready to convert.

We have perfected our process to design or redesign websites that adhere to UX and UI principles. These principles ensure your website doesn’t just float aimlessly in cyberspace. It increased the chances of being indexed, ranked, found, and ultimately, to turn users into customers. Isn’t that what it’s all about?

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Location LaSalle

203 N LaSalle St #2100
Chicago, IL 60601

Location Monroe

1 W Monroe St #400
Chicago, IL 60603

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Phone: +1(312) 780-1899
Email: info@socialmedia312.com

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